20 Jan 10 Mortgage Lead Generation and Google
Google has entered the mortgage lead generation segment. Just a few months after Google mortgage rate experiment in the business came to light in court papers. Google acknowledged its partnership with Mortech LLC on Tuesday. Moreover, mortgage lenders that have been participating in Google’s tests say the search-engine company is not just testing and the search engine giant is interested in mortgage marketing.
“Google has a history of trying lots and lots of things to see if they work,” said Philip Kneibert, the president of Mortgage Lenders of America in Overland Park, Kansas. The company has been buying mortgage leads generated by Google’s Comparison Ads service and they like what they have seen so far.
