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14 May 10 Lead Planet Reports Significant Increase in Home Refinance Leads

Finding a homeowner who qualifies for a refinance is ten times more difficult than it was just 3 years ago.  According to Bryan Dornan, the Lead Planet founder, “Mortgage marketing has been difficult in 2010 for loan companies that focus solely on refinancing, because mortgage underwriting and lending guidelines have tightened to a very uncomfortable level.”  A spokesman for the Lead Planet said Purchase lead volumes rose 5.75% even though nationally home loan applications had come to a screeching halt.  Lead Planet announced that their refinance lead totals rose almost 20% last week.   See the original article online > Lead Planet Reports Big Jump in Mortgage Refinance Lead Volumes

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