20 Jan 10 Mortgage Lead Generation and Google

Google has entered the mortgage lead generation segment. Just a few months after Google mortgage rate experiment in the business came to light in court papers. Google acknowledged its partnership with Mortech LLC on Tuesday. Moreover, mortgage lenders that have been participating in Google’s tests say the search-engine company is not just testing and the search engine giant is interested in mortgage marketing.

“Google has a history of trying lots and lots of things to see if they work,” said Philip Kneibert, the president of Mortgage Lenders of America in Overland Park, Kansas. The company has been buying mortgage leads generated by Google’s Comparison Ads service and they like what they have seen so far.

01 Sep 09 Mortech Responding to LendingTree with Legal Challenge

Mortgage technology software provider Mortech, Lincoln, Nebraska, said it has plans to address a legal challenge by Lending Tree, Charlotte, N.C. Mortech said in an e-mailed statement that it would deal with the issue in a “timely fashion,” and noted it has a good track record and reputation when it comes to its dealings with industry partners and customers.

According to a New York Times press report, the suit alleges that Lending Tree feels that Mortech, as its business partner, is in violation of its contract because it is planning to make its pricing engine services available for another online provider’s use Google and those services would compete with Lending Tree’s lead generation system that promotes mortgage loan shopping for consumers online.