26 Aug 10 Lead Planet Reports Increasing Volume for Mortgage Leads Online

The Lead Planet, a mortgage lead generation company from California published their monthly mortgage lead survey and it indicates that many homeowners are still searching for refinancing with record-low home loan rates.

The survey reported that 12.5 % increase in the overall number of mortgage loan leads generated and a 16.7 % increase in the number of people who applied online for a refinance loan.  Home mortgage rates continued with the record low trend this week. 

The 30-year home loan rate averaged 4.55 % and the 15 year interest rates fell to 3.91%.  The 15-year FHA rates also dipped below 4% for the first time.  Most economists have forecasted poor employment and housing figures for the 3rd and 4th quarters of 2010, so we anticipate the record low mortgage rates will roll into 2011.

05 Aug 10 Mortgage Lead Activity Increases

Lead Planet released the latest mortgage lead survey yesterday that tracks the volume of leads online monthly.  This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets.  According to the monthly survey, the refinance lead activity inched up to 1.9% from the previous month.  The company reported that purchase leads increased almost 1.4% from one month earlier.  Read the mortgage marketing article online > Mortgage Lead Volumes Increase

21 Jul 10 Lead Planet Report Indicates Mortgage Lead Quality Improvements

In their monthly mortgage lead generation report, the Lead Planet announced a significant improvement in lead quality from the previous month.  Internet mortgage leads converted over 17% better in June than in May!  Our mortgage clients reported better credit quality and higher conversions on both purchase and refinance leads! 

A spokesman for Lead Planet said, “As an internet mortgage marketing company we utilized our own search engine marketing strategies to focus on keywords that drove traffic to loan applicants with better credit scores.”  Our mortgage SEO solutions continue to help our clients in multiple ways because we are able to target specific niches through precise mortgage lead generation campaigns.  Whether it’s VA, FHA, conforming or jumbo, the Lead Planet has the ability to significantly increase search engine ranking for most mortgage websites that display original content.  Read the original blog post >Mortgage Lead Generation Improves with SEO.

05 Jul 10 Mortgage Lead Generation Improving for Brokers and Lending Companies

Representatives from mortgage companies have been complaining for years how the quality of mortgage leads has been detiriorating every time the lenders tighten the requirements and loan program guidelines.  Mortgage Lead Vault (MLV) published a news article that highlighted the rise of refinance lead volumes that could be considered a positive indicator for the mortgage industry.  MLV cited news sources like the Mortgage Bankers Association and the Lead Planet for the loan application statistics and mortgage lead data.  In their Weekly Mortgage Application Survey, MBA reported that the Refinance Index spiked 12.6% from the previous week.  They also noted that this was the most significant increase for the Refinance Index since the report for the week ending May 22, 2009.

Kevin Grant the chief economist for mortgage lead generation company, the Lead Planet said, “The refinance lead activity has been surging since the homebuyer tax credits expired at the end of April.”  Grant also told MLV that “the lead quality should dramatically increase as the banks and lenders loosen up their refinance guidelines.” See the original news article> Mortgage Refinance Lead Volume Rises.  Article was written by Patrick Miller

20 Jan 10 Mortgage Lead Generation and Google

Google has entered the mortgage lead generation segment. Just a few months after Google mortgage rate experiment in the business came to light in court papers. Google acknowledged its partnership with Mortech LLC on Tuesday. Moreover, mortgage lenders that have been participating in Google’s tests say the search-engine company is not just testing and the search engine giant is interested in mortgage marketing.

“Google has a history of trying lots and lots of things to see if they work,” said Philip Kneibert, the president of Mortgage Lenders of America in Overland Park, Kansas. The company has been buying mortgage leads generated by Google’s Comparison Ads service and they like what they have seen so far.

01 Sep 09 Mortech Responding to LendingTree with Legal Challenge

Mortgage technology software provider Mortech, Lincoln, Nebraska, said it has plans to address a legal challenge by Lending Tree, Charlotte, N.C. Mortech said in an e-mailed statement that it would deal with the issue in a “timely fashion,” and noted it has a good track record and reputation when it comes to its dealings with industry partners and customers.

According to a New York Times press report, the suit alleges that Lending Tree feels that Mortech, as its business partner, is in violation of its contract because it is planning to make its pricing engine services available for another online provider’s use Google and those services would compete with Lending Tree’s lead generation system that promotes mortgage loan shopping for consumers online.