24 Jan 11 Mortgage Compensation Revisions
The Lead Planet recently posted an article on their blog that addresses the loan compensation rules that are set to go into effect April 1, 2011. The mortgage lead generation company said “The new rule will negatively effect the compensation for loan officers and brokers nationally.”
Overview- The new lending rules prohibit a originator from the following:
- Receiving compensation based on the interest rate or loan terms other than loan amount.
- Increasing their compensation by raising the consumers’ loan costs
- Directing or “steering” a consumer to accept a mortgage loan not in the consumer’s best interest in order to increase the compensation.
Read the original Lead Planet article, > New Loan Compensation Rules
05 Aug 10 Mortgage Lead Activity Increases
Lead Planet released the latest mortgage lead survey yesterday that tracks the volume of leads online monthly. This report is important to lenders and banks who want help buying mortgage leads and forecasting their monthly marketing budgets. According to the monthly survey, the refinance lead activity inched up to 1.9% from the previous month. The company reported that purchase leads increased almost 1.4% from one month earlier. Read the mortgage marketing article online > Mortgage Lead Volumes Increase
21 Jul 10 Lead Planet Report Indicates Mortgage Lead Quality Improvements
In their monthly mortgage lead generation report, the Lead Planet announced a significant improvement in lead quality from the previous month. Internet mortgage leads converted over 17% better in June than in May! Our mortgage clients reported better credit quality and higher conversions on both purchase and refinance leads!
A spokesman for Lead Planet said, “As an internet mortgage marketing company we utilized our own search engine marketing strategies to focus on keywords that drove traffic to loan applicants with better credit scores.” Our mortgage SEO solutions continue to help our clients in multiple ways because we are able to target specific niches through precise mortgage lead generation campaigns. Whether it’s VA, FHA, conforming or jumbo, the Lead Planet has the ability to significantly increase search engine ranking for most mortgage websites that display original content. Read the original blog post >Mortgage Lead Generation Improves with SEO.
05 Jul 10 Mortgage Lead Generation Improving for Brokers and Lending Companies
Representatives from mortgage companies have been complaining for years how the quality of mortgage leads has been detiriorating every time the lenders tighten the requirements and loan program guidelines. Mortgage Lead Vault (MLV) published a news article that highlighted the rise of refinance lead volumes that could be considered a positive indicator for the mortgage industry. MLV cited news sources like the Mortgage Bankers Association and the Lead Planet for the loan application statistics and mortgage lead data. In their Weekly Mortgage Application Survey, MBA reported that the Refinance Index spiked 12.6% from the previous week. They also noted that this was the most significant increase for the Refinance Index since the report for the week ending May 22, 2009.
Kevin Grant the chief economist for mortgage lead generation company, the Lead Planet said, “The refinance lead activity has been surging since the homebuyer tax credits expired at the end of April.” Grant also told MLV that “the lead quality should dramatically increase as the banks and lenders loosen up their refinance guidelines.” See the original news article> Mortgage Refinance Lead Volume Rises. Article was written by Patrick Miller
