Owings Mills, MD – July 6, 2009 – When the owners of The Renegotiate Mortgage Rates Corporation, an East Coast law firm that specializes in foreclosure prevention, loan modifications and forensic audits announced yesterday that they were awarding their marketing business to Kelly Media Group, an advertising agency based in Los Angeles. Renegotiate Mortgage Rates was seeking technology to automate their lead generation, so they turned to Kelly Media Group to solve their mortgage marketing problems. A spokesman from RMR believes that the KMG advertising team will increase their totals for loan modification leads at a fraction of the cost of their competitors.
The account executives at Kelly Media Group have a combined total in excess of 50 years solving technical and marketing woes generating mortgage leads. Call 877-788-8463 and get a free lead generation quote from one of our lead sales representatives.
Tags: advertising agency, Kelly Media Group, lead generation, loan modification company, loan modification leads, mortgage marketing
Bankers’ group cites Fed’s bailout of Fannie and Freddie for plummeting rates, with refinancing leading the way. Mortgage loan applications increased significantly last week, a mortgage bankers’ group said Wednesday, as government bailouts led to sinking interest rates that made mortgage refinancing especially more attractive. In the weekly report, the Market Composite Index – the association’s measure of mortgage loan application volume increased 112.1% on a seasonally adjusted basis from the week earlier. On an unadjusted basis, the index increased 51.4% from the previous week; it was down 21.9% from a year earlier, the report said.
According to Kelly Media Group president, Jason Cardiff, “Clearly lower mortgage rates are good for starving brokers and ultimately, low interest rates will help revive the economy. Cardiff continued, “The important thing to note is that the Fed and the mortgage lenders are making changes, something they have not been doing enough of.”
On an unadjusted basis, the index increased 51.4% from the previous week; it was down 21.9% from a year earlier, the report said. While the loan application statistics were high, “this is more a refinance story than a purchase story,” said Mike Larson, real estate and interest rate analyst at Weiss Research. FHA home loan applications increased and that was a great sign for mortgage brokers, because they have lost a lot of business to loan modifications in recent months. Read the complete article > Mortgage Loan Application Activity Surges.
Tags: FHA home loan, Kelly Media Group