Mortgage News Blog publishes home loan articles for brokers, lenders and consumers. People trust our mortgage blog for breaking the financing stories that matter.

14 May 10 Lead Planet Reports Significant Increase in Home Refinance Leads

Finding a homeowner who qualifies for a refinance is ten times more difficult than it was just 3 years ago.  According to Bryan Dornan, the Lead Planet founder, “Mortgage marketing has been difficult in 2010 for loan companies that focus solely on refinancing, because mortgage underwriting and lending guidelines have tightened to a very uncomfortable level.”  A spokesman for the Lead Planet said Purchase lead volumes rose 5.75% even though nationally home loan applications had come to a screeching halt.  Lead Planet announced that their refinance lead totals rose almost 20% last week.   See the original article online > Lead Planet Reports Big Jump in Mortgage Refinance Lead Volumes



17 Aug 09 Lead Planet Offers Email Marketing to Mortgage Companies

Lead Planet Systems here has released Lead Gen09, which includes an option to purchase e-mail marketing tailored to advertise specific loan programs that mortgage lenders and brokers offer. The mortgage lead generation company said Lead Gen09 is the mortgage industry’s technology solution prospect and borrower marketing.  It is common for loan companies to contact a lead who is interested but for whatever reason never materializes into a new submission or funding. 

The looks to add their email marketing system to their internet mortgage lead system that aggregates mortgage lead from search engines like Bing, Google and Yahoo. Read the original Mortgage Marketing Post > Lead Planet Announces New Email Marketing


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