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17 Aug 09 Lead Planet Offers Email Marketing to Mortgage Companies

Lead Planet Systems here has released Lead Gen09, which includes an option to purchase e-mail marketing tailored to advertise specific loan programs that mortgage lenders and brokers offer. The mortgage lead generation company said Lead Gen09 is the mortgage industry’s technology solution prospect and borrower marketing.  It is common for loan companies to contact a lead who is interested but for whatever reason never materializes into a new submission or funding. 

The looks to add their email marketing system to their internet mortgage lead system that aggregates mortgage lead from search engines like Bing, Google and Yahoo. Read the original Mortgage Marketing Post > Lead Planet Announces New Email Marketing

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13 Apr 09 HUD Warns FHA Lenders in Mortgagee Letter

The Dept. of Housing and Urban Development recently released an important FHA Mortgagee Letter that is important for all mortgage brokers, lenders and finance companies that would like to continue originating FHA loans in their future.  In an effort to protect the public trust and the FHA Insurance Fund, HUD has vowed to ensure that mortgagees are accountable for their home loan origination practices. FHA expects each mortgagee to exercise the same level of care in originating, underwriting and servicing an insured FHA mortgage as it would for a loan in which the mortgagee would be entirely dependent on the property as security to protect its investment.   

When a mortgagee fails to comply with HUD’s policies and procedures, HUD will take the appropriate action.  For example, FHA mortgage brokers or lending companies that materially violate FHA program statutes, regulations and handbook requirements may be referred to the Mortgagee Review Board for appropriate sanctions, which may include termination of mortgagee approval.  For a mortgage broker in 2009, losing a FHA license would be like a barber have their scissors revoked.  It seems that brokers may start following the rules.

Read the original finance article from Jason Cardiff tips online > HUD Updates FHA Mortgage Letter and Cracks Down on Lenders. For more questions, you can go online to HUD.gov or for additional FHA resources, please call 1-800-CALL-FHA.

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