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17 Aug 09 Lead Planet Offers Email Marketing to Mortgage Companies

Lead Planet Systems here has released Lead Gen09, which includes an option to purchase e-mail marketing tailored to advertise specific loan programs that mortgage lenders and brokers offer. The mortgage lead generation company said Lead Gen09 is the mortgage industry’s technology solution prospect and borrower marketing.  It is common for loan companies to contact a lead who is interested but for whatever reason never materializes into a new submission or funding. 

The looks to add their email marketing system to their internet mortgage lead system that aggregates mortgage lead from search engines like Bing, Google and Yahoo. Read the original Mortgage Marketing Post > Lead Planet Announces New Email Marketing


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31 Dec 08 Mortgage Lenders Are Losing Lawsuits

Mortgage Lenders Are Losing Lawsuits

In a recent article by , Homeowners appear to be winning a number of lawsuits filed against mortgage companies, an analysis of previously covered litigation by indicated.

Two of the pending cases are seeking to stop foreclosures while another is targeting predatory lending fees charged by state regulated lenders in Maryland.  They reported that one of lawsuits accuses several mortgage lenders of steering minority black borrowers towards higher cost mortgage loans.  One might say that the courts are more sympathetic to the distressed homeowners rather than the ailing mortgage companies.  2009 verdicts will be interesting and may forge new ground breaking laws that will be created to curb predatory lending abuse.


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